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Google does Everything else; are they Planning to run own Internet?

Some of those who analyze various Internet happenings – such as anything Google does these day – say that Google is out to rule the Internet and have a ‘hand’ in everything one does on the Internet. Further proof of their theory arrived in December of 2009 when the mega million dollar corporation acquired a domain resolutions business known as the Google Public DNS.  

The Google Public DNS is a service that allows an individual to resolve net domain names through the Google-controlled servers.

Converting text URLs into numeric IP addresses is what DNS – the Domain Name System – does. An individual’s computer ISP (Internet Service Provider) usually does this for them; however Google wants a part of the action.  Google’s claiming that if they covert text URLs into numeric IP addresses; this will provide a persons computer with more safety and speed.

On average, a typical Internet user performs hundreds of DNS look-ups everyday, some of the more complex pages require multiple DNS look-ups before they will even start. According to a post on Google’s main page, this could slow down a persons browsing experience considerable. Google’s research shows that Internet speed is important to their followers so they had their engineers make improvements to the public DNS resolver to make the web-surfing experience more reliable, safer and faster for the user.

Other Internet companies offer a similar service but Google says theirs is going to be different.  A searcher will not end up at a landing page full of ads, even if they mistype the domains address. What a searcher will receive is ‘the right answer’ according to the Google website post. And that could be that the domain name could not be resolved. Google Public DNS promises never to redirect users, filter or block like some other ISPs and open resolvers.

So what Google is saying is that Google Public DNS service is for the benefit of the Internet world. Well, this must be wrong because Google is the biggest redirection and advertisement company on the Internet. What they are getting in return is even more of the Internet’s data.

Google says it will only hold a customers ISP address for 24 to 48 hours after they visit the Google Public DNS. This is a safety precaution in order to be on the look out for potential DDoS attacks and by having the ISP of where the attack came from, they could possibly prevent it from happening again.

Data that will be retained on a permanent basis would be a person’s city and metropolitan area as well as non-specific ‘various other data’ for debugging, abuse analysis and improving prefetching features. 

Analyst applaud Google for giving a detailed description of their service’s data collection policy, however, they are still unsure if the ‘average Joe’ wants Google to retain so much control over their data in addition to their Internet experience.

Google recently stated that they wanted to expand their infrastructure to hold between one million and 10 million servers, they want to encompass 10 trillion directories and a quintillion bytes of storage and all of it would be spread across hundreds of thousands of locations throughout the world.

Is Google taking over the world? We will have to wait and see, says one analyst.