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A business is similar to an individual when it comes to blogging although there is many more reason why a business would want to blog. Depending on what the business needs or wants, a blog could help them reach their goals.

A business should want to present themselves as the experts in their field, the one to turn to for all information, products, solutions and answers regarding whatever it is a business represents. A blog could help establish a business as an expert in their field, especially when it comes to customers leaving comments (preferably favorable ones) that cast the business in a good light.

Building customer relations is another reason a business may want to start blogging or having their employee’s blog. Blogs are more informal writings and most provide a section in which the customer can leave feedback or ask questions. This will provide a personal interaction with those customers that choose to become more involved with a business by making suggestions, speaking their mind about a product or service the business offers and simply telling the business the truth about what they want or need.

Additionally, in building customer relations, it is not the time to sell; there are plenty of opportunities to sell a customer merchandise or services, but in a blog, it’s more of a ‘get to know you’ and ‘what can we do for you’ style forum.

Business blogs create a nice avenue for media relations because it changes the dynamics from a media outlet of mere ‘recipient’ of a press release (which many are ignored because they receive so many and unless the business is advertising with the media outlet, they are not going to get any press) to one of a ‘seeker’ of information – if the business is doing something new, it might be newsworthy and all the pertinent information should be in the blog.

Blogs offer information about what a business is up to, what new products and services are ‘coming down the pipeline,’ if there are any concerns such as product safety recalls or perhaps manufacturers rebates and discount coupons the business would like to pass on to their customers.

Business blogs could be helpful for employees working on a project in order to update the status of key components without having to constantly draft memos or email the day’s productivity to a long list of recipients. All employees involved in the project, even those who are not immediately affected by its progress, could read the blog and instantly know where everything stands and when they might expect their portion to be due. 

Business blogs could be used as training tools for employees, these would be private, in house blogs in which special instructions, updates and general information would be shared with those who need to know. This should be a separate blog from the one that goes out on the website to customers.

A blog written by employees for a business could attract new employees, therefore using a blog as a recruitment tool is also a good way to utilize the business blog as a resource. Perspective employees could read several of the blog posts on the current page and in the archives and decide for themselves if this would be a business they would be interested in working for and with. Monitoring what current employees have to ‘say’ in their blog posts is a good way to gage how content they are with their current positions and what the business is doing in terms of helping their customers or perhaps ‘going green.’ 

Business blogs could be helpful in a number of ways from customer service to employee updates.

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